—— Build Your Legacy · Own Your Future

Premium men's grooming.

Membership-powered.

Built for multi-unit scale.

Average franchisee revenue crossed $1.08M in 2025 — and 40%+ of it is recurring membership. Boardroom is awarding multi-unit territories in CO, AZ, GA, FL, NC, OH, PA, NJ and more.

$1.08M

2025 AVG AUV

40%+

RECURRING MEMBERSHIP REVENUE

4 years

SAME-STORE GROWTH

0

CLOSURES SINCE 2023

See Item 19 of our 2026 Franchise Disclosure Document for complete details. Some outlets have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.

STEP ONE

SEE IF YOUR MARKET IS OPEN.

We`ll respond within 24 hours.

· The Opportunity ·

Men's grooming is one of the fastest-growing segments in personal care.

There is no dominant national brand in premium men's grooming. The white space is massive.

$65B+

Global men's grooming market in 2026

Projected to exceed $85B by 2030.

8.3%

U.S. men's grooming projected CAGR

Outpacing personal care overall.

30%

Share of salon customers who are now men

And growing.

· The Member ·

Once he finds us,

he stays.

The Boardroom member is a routine buyer. Household income $75K–$150K+, age 28–52, fitness-minded, brand-aware. He shops at Whole Foods, Lululemon, Warby Parker, and Apple. He chooses on trust, consistency, and experience — and once he's a member, churn is structural, not transactional.

The membership model is the moat.

40%+ of revenue is recurring. Your second year of cash flow is partly anchored before you open the door on day one. Walk-in chains can't replicate it. Independent barbershops can't operationalize it. We've spent 22 years building it.

· PERFORMANCE ·

WHAT OUR FRANCHISEES ACTUALLY EARNED IN 2025.

From our 2026 Franchise Disclosure Document — not a projection.

AVERAGE CASH REVENUE

$1,084,119

AVG ADJ GROSS EBITA

$358K · 33%

AVG FRANCHISE NET EBITA

$230K · 21%

Source: KLPS, LLC 2026 Franchise Disclosure Document, Item 19. Reporting period: January 1 – December 31, 2025. Includes 5 of 9 franchised salons that operated for the full reporting period from the same premises by the same franchisee. Excludes company-owned salons. Some outlets have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.

Four straight years of same-store growth. Zero closures since 2023.

+11.3% in 2025 alone. +17.8% across the four-year period.

· The Offer ·

We don't sell territories.

We engineer them.

Every Boardroom partner signs a development agreement for a minimum of three salons in a defined territory — with the schedule, the protected area, and the expansion rights written in. We've already done the customer science and the co-tenancy mapping. You bring the operating chops.

01

Customer science

We know exactly who our member is and where he shops. Psychographic segmentation, not zip codes.

02

Co-tenancy intelligence

Whole Foods, Lululemon, F45, Warby Parker. We follow the nodes where your member already spends.

03

Territory architecture

Unit capacity modeled, sites sequenced, protected white space — built to compound across 3, 5, 9 units.

· How You Enter ·

Acquire and expand,

or build from greenfield.

Both end with a market.

In several priority markets we offer the rare-in-franchising path of buying running corporate salons with proven member bases — and the development rights to expand around them. In others, you greenfield the territory with us.

PATH A

ACQUISITION + BUILD

DE-RISKED

What transfers at closing

Day-one cash flow from existing operating units
Trained stylists and front-desk staff in place
Pre-COVID leases on validated trade areas
Active member base, paying and retained
POS, booking, and tech operational from close

What you build next

Reduced license cost on units 3 and 4
2 additional units within 30 months
Brand halo across each new unit you add

PATH B

GREENFIELD BUILD

What we bring

Open territories with full white space
Concept plans, FF&E spec, build-out coordination
Site selection per our proprietary Location Formula
Grand-opening playbook + National Ad Fund support
Pre-sales hiring and training support

· The Operator ·

You don't need a background in grooming.

You need a track record of building teams, driving revenue, and scaling operations. Two-thirds of our franchisees are already multi-unit operators.

01

Multi-unit franchise operators

Fitness, wellness, medspa, beauty. The systems translate.

02

Real estate investors

Seeking semi-absentee, cash-flow brands with portfolio scalability.

03

Hospitality & retail leaders

Service-driven, KPI-managed, ready for cleaner operations.

· SUPPORT ·

Real estate, training, marketing, operations.

Franchisees aren't figuring it out alone.

Site selection

Our proprietary Location Formula — co-tenancy mapping, trade-area scoring, 90-day approval window.

Build-out

Concept plans, FF&E spec, contractor coordination — replicated across every unit.

Training

Pre-opening days, post-opening visits, ongoing cadence built for multi-unit operators.

Marketing

National brand fund, local toolkit, grand-opening playbook tuned by market.

Tech & membership

POS, booking, membership engine, recruiting, business intelligence — the platform built around recurring revenue.

Stylist sourcing

Recruiting playbook for your trade area — the #1 operator concern, owned.

1 → 9

Our longest-tenured franchisee scaled from one location to nine across Texas and Oklahoma. The model compounds.

2/3

Of our franchisees are now multi-unit operators. The system selects for them.

$655M

LightBay Capital growth investment behind the brand. Real capital, real infrastructure.

Guy Gonzales

Houston, Texas · since 2011

"As a Boardroom franchisee, I take great pride in being part of a brand of this caliber."

Caren Wolf

Plano, Texas · since 2010

"The Boardroom brand has been one of life's great blessings; 11 years of incredible staff, loyal clients, and the opportunity to serve our community with meaningful purpose."

· The Process ·

We award markets.

We don't sell them.

Sixty days from inquiry to award for select operators.

Five gates, transparent timelines, two-way diligence the whole way.

Days 1–7

Inquiry

We confirm market availability, run a quick fit screen, and schedule a call.

Days 8–14

Qualifying call

60 minutes with our development team. Operating background, capital position, market preference, and your why.

Days 15–35

FDD review

FDD walkthrough. Direct franchisee validation calls — no talking points. You hear it from operators.

Days 36–50

Discovery Day

On-site in Texas. Meet the leadership team, tour the salons, sit with operators. Both sides decide.

Days 51–60

Award

Development agreement signed. Territory protected. Real Estate search, build-out kickoff, and your operator onboarding begins.

· FAQ ·

Common questions,

plain answers.

WHY A 3-UNIT MINIMUM?

We've found multi-unit operators get the model right faster, build a market faster, and earn more per unit over time. Our development agreements are written around territories, not single shops.

HOW LONG FROM SIGNING TO OPENING UNIT ONE?

Typically four to twelve months, depending on real estate timing and local permitting. Acquisition pathways move faster — often 60 to 90 days from signed deal to operating control.

WHAT'S THE TYPICAL FOOTPRINT?

1,200 to 1,400 square feet for new builds. Acquired units run slightly larger.

HOW BIG IS A PROTECTED TERRITORY?

Defined per unit in your Franchise Agreement (Item 12) and across the broader market in your Development Agreement. We use cannibalization analysis to size territories — we want you to compete with the value tier, not yourself.

ARE THERE VETERAN INCENTIVES?

Yes. Honorably-discharged U.S. veterans receive $5,000 off the Initial Franchise Fee, plus 10% off the Development Fee on multi-unit deals.

WHAT FINANCING IS AVAILABLE?

We don't offer direct financing. Our model is SBA 7(a) and 504 friendly. We can introduce you to preferred lenders during the deal-structuring step.

CAN I BE A PASSIVE OWNER?

We award territories to operators, not investors. That said, we work with semi-absentee structures where a strong operating partner runs day-to-day.

WHAT'S THE RENEWAL TERM?

Initial term and renewal terms are detailed in Item 17 of the FDD. We'll walk you through it during validation.

WHO SELECTS THE SITES?

You propose, we accept. We use our proprietary Location Formula to score sites against trade-area demographics, retail co-tenancy, visibility, and competitive white space.

HOW DO I RECRUIT STYLISTS?

We have a recruiting playbook built specifically for your trade area, including job-board placements, partner outreach, and a stylist-referral program. This is the #1 operator concern in the category and we own it.

WHAT DOES TRAINING COVER FOR A MULTI-UNIT OPERATOR?

Pre-opening operator training, pre-opening team training, grand-opening on-site support, and ongoing cadence — both unit-level and operator-level. Multi-unit operators also work directly with our VP of Franchise Operations.

WHAT'S THE TECHNOLOGY STACK?

Proprietary POS, booking, membership engine, recruiting, business intelligence — built around recurring revenue and replicable across units.

WHO DO I CALL TO VALIDATE?

Per Item 20 of our FDD, every current franchisee is reachable. We'll send the list with your Franchise Information Report and let you call whoever you want.

Build Your Legacy · Own Your Future

This isn't a

one-unit conversation.

The question is how many

you want to own.

See if your market is open. We'll send the territory package, the FDD, and connect you with operators who've already built one.

RESPONSE WITHIN

24 hours

INQUIRY TO AWARD

60 days